Oxford Word of the Year 2024: “Brain Rot”

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The Oxford Word of the Year 2024, as voted for by the public, is “brain rot.” The term encapsulates the cultural anxiety over the intellectual and mental cost of excessive engagement with low-quality online content. Popularized on platforms like TikTok, brain rot reflects the growing awareness of the negative impacts of consuming trivial, repetitive, or unchallenging digital material. The word choice also highlights the changing condition between society and technology and the necessity to come to terms with the impacts of digital media consumption.

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